AN IMPULSE TO MOVE!

New concept for the design of 3 scale exhibition pavilion and corner store for motorcycle accesories company Rizoma | April 2015, Milano

This project was done during my IED Interior Design Master

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1st PRICE & PROJECT BOUGHT BY RIZOMA FOR EICMA MOTORCYCLE EXHIBITION, MILANO 2016

"MOMEMTUM: An Impulse to Move!" is providing to Rizoma brand a new strategy of 5 impulses, in which the user will feel the strength since the beginning and growing through the whole journey, till in the end it is so big that it will impulse him to go out to the world and start living the adventure.

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The concept is applied to the 3-scales required: the large scale [a pavilion for EICMA 2016], the medium scale [a smaller pavilion for other exhibitions] and the small scale [a 9sqm corner store for dealer's stores]. In all of the scale, a series of arches cross the space making the user feel involved in the Rizoma experience. Rizoma's brand identity is shown through the design language: black, minimal, dynamic, matte, techno line modern shapes.