LET'S CROSS OVER!
attraversiamo
“ATTRAVERSIAMO: Let’s cross over!” is providing to TVS a new strategy based on 5 new values for the brand: authenticity, italian heritage, differentiation, cultural pride & expertise. With these values the company will become strong in its country and will be able to succeed abroad.
​
​
​
A flagship store, a corner island and a linear wall design for cookware brand TVS | November 2015, Milano
This project was my Interior Design Master Thesis at IED Milano
concept
The concept is applied to the 3 scales required: a flagship store, a corner island and a linear wall display following the same design language. With the materials, graphics, communication and design elements we want to represent the duality between the origin & evolution; the tangible & the intangible; the emotional & the rational.
​
the flagship store
the corner shop
E L E V A T I O N
the wall display
furniture design
W A L L D I S P L A Y C A S E W O R K
I S L A N D S C A S E W O R K
V I T R I N E C A S E W O R K
